Monday, February 9, 2009

Isn't it "The media doesn't," not "The media don't?"

The media certainly shapes society. Advertisements and shows are created to cater to a certain public demand, but they also feed and present Americans with things they never knew they wanted. Last night, for instance, on “Desperate Housewives,” one of the housewives bought a new Lexus. Bree then proceeded to point out to her friends her Lexus’s refrigerator, sunroof, and heated seats. After the scene was over, the camera zoomed in on the word “Lexus” on the car’s bumper. The first commercial during the commercial break was for a Lexus car. It was if I was living in “The Truman Show.” It was blatant product-placement. ABC and Lexus had exchanged money to present their “Desperate Housewives” audience with something new to lust after. Also, as seen in “Two Ways a Woman Can Get Hurt,” some advertisements and shows encourage violence and cruelty, especially towards women. The United States has a high battery and abuse rate of women, quite possibly from how the media shapes society to treat its women unkindly and to constantly want things.
I also agree with Kendall that the media warps our ideas of the wealthy and the poor. The media often plays to stereotypes, presenting homeless as sots, and it often glorifies certain classes, showing the wealthy as glamorous, careless idols. I disagree to an extent with Kendall on her idea of how the media presents the middle-class. Yes, at times the media does present blue-collars as somehow morally lesser than the rich, but the media does “carry information about the working class and its problems (339).” When Madoff’s Ponzi scheme was revealed, the media had a field day interviewing middle-class Americans. As for credit card debt, I certainly think that the media encourages consumerism, but I don’t think it encourages Americans to run out of money. After all, the media wants us to have lots of money and no debt, so we can continue to buy things.

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